Iron Guides® is the most trusted & unbiased authority on used agriculture equipment values in North America.

Buy, Sell or Trade Your Equipment with Confidence Using Iron Guides and Iron Search Products

Iron Guides ® products have been used for over 50 years across North America to determine the actual market value of most brands of used agriculture equipment.

Iron Search is our integrated online marketplace, available 24/7 to millions of world wide viewers. You can use it to find a machine, appraise a machine or sell a machine from the convenience of your home or office.

There have been imitation guides published over the years relying on advertised prices. However, Iron Guides uses actual sales transaction data adjusted for options, usage and condition validated daily by experienced industry analysts. If you work with a dealer or a lender who uses the Iron Guides to appraise your equipment, you can be confident that you are getting the most unbiased and accurate appraisal possible on your tractor, combine, baler, forage harvester, mower conditioner, skid steer loader, sprayer, windrower or cotton picker.

Historically delivered on a quarterly basis, Iron Guides values are now available in multiple products and still evolving.

Provided for 7 regions in the United States and Canada

Calculated for most OEM brands, including: AGCO, Buhler Versatile, Case IH, Challenger, Fendt, John Deere, Kubota, Massey Ferguson, McCormick, New Holland and more...

Formatted for PC and Mac desktop computers, tablets, smart phones and also published in paperback books

Endorsed by the (NAEDA) North American Equipment Dealers Association

How to Get Started

Send us your contact information using the form below, and we'll add you to our mailing list. An Iron Guides representative may contact you to assess your business needs. We appreciate your interest.

Integrated Iron Solutions Brands

  • Iron HQ Logo
  • Iron Search Logo

IRON HQ® is a cloud-based sales automation system powered by NetSuite®, for Equipment Dealers and Precision Ag Service Providers. It offers an enterprise-wide view of customer activity, equipment data and sales pipeline.

  • Lead management
  • Sales & customer relationship management
  • Inventory management

IRON SEARCH® is the online equipment marketplace where Equipment Dealers and Owners can advertise their inventory to millions of prospective buyers across North America.

  • Unlimited listings of agriculture and construction equipment
  • Eligible for OEM co-op or national program discounts
  • Upload photos and detailed specs to your listings
  • Residual Value Calculator™ for Inventory Analysis integration
  • Social Media integration with Facebook & Twitter
  • Includes a currency exchange calculator
  • Features agriculture and machine news by AgWeb